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Oct 21, 2025

Rural Land | Fall 2025

A quarterly analysis of Texas land market activity and trends.

Rural-Land
By
Lynn D. Krebs

Prior to second quarter 2025 (2Q2025), we excluded sales that exceeded $30,000 per acre, as these were mostly development or transitional tracts (at least prior to 2020). However, after careful consideration of how the market has changed over the last five years, we decided to raise the upper limit to $50,000 per acre retroactively from 2020. For more information on the impact of this change on the reported statewide prices over the past five years, see our latest rural land technical report.

While the impact on reported price is noteworthy, the prior trends and annualized percentage changes are remarkably similar to before. Through 2Q2025, average price per acre improved 4.6 percent year over year (YoY), continuing the pickup in YoY gains reported last quarter. Sales volume remains weak, down 10.6 percent YoY. However, typical tract size was larger, and total acres sold increased 4.5 percent. Total dollar volume expanded 9.3 percent YoY.

Regional Market Dynamics

Price was down modestly in Regions 2 and 7 but was up double digits in Regions 3 and 5. Unlike Region 3, Region 5 experienced a strong price increase without losing ground in sales and acres sold. Most of the decline in sales statewide came from Regions 1 and 4. Sales were down slightly in Region 3, but acres sold were down 18.6 percent, more than any other region.

A map of the Texas Land Market Regions: Panhandle and South Plains, Far West Texas, West Texas, Northeast Texas, Gulf Coast-Brazos Bottom, South Texas, and Austin-Waco-Hill Country.
The image is a table titled “Annualized Change by Region, 2Q2025”, which compares price, sales, and acres metrics across seven regions of Texas. Each row lists a region along with its corresponding percentage changes over the past year.

In the Panhandle & South Plains, prices increased by 3.9%, while sales fell 21.2% and acreage declined 11.0%. Far West Texas saw a 3.4% price decrease but a strong 45.7% rise in sales and a dramatic 157.5% increase in acres. West Texas experienced the largest price jump at 16.8%, with a modest 3.1% drop in sales and an 18.6% decline in acres. Northeast Texas had a 3.7% price increase, but both sales (-29.2%) and acres (-12.9%) decreased significantly. The Gulf Coast & Brazos Bottom region recorded a 13.2% rise in price, slight 1.7% growth in sales, and a 0.4% increase in acres. South Texas lacked data for price but showed a 4.8% increase in sales and 8.7% rise in acres. Lastly, Austin–Waco–Hill Country reported a 2.1% price drop, 0.8% increase in sales, and 1.8% rise in acres. Overall, the table shows diverse performance across regions, with Far West Texas leading in acreage growth and West Texas showing the strongest price gains.

Note: Acres refer to total acres sold.
Source: Texas Real Estate Research Center

The image is a line graph titled “Annualized Percentage Change in Price.” It shows the trend in annualized price changes from the fourth quarter of 2020 (4Q2020) through the second quarter of 2025 (2Q2025). The vertical axis represents the percentage change in price, ranging from 0% to 35%, while the horizontal axis displays time in quarterly increments.

The line begins near 4% in 4Q2020, rises steeply through 2021, and peaks at approximately 31% in 1Q2022. After that, the trend declines steadily, dropping below 15% by early 2023 and reaching around 5% by late 2023. From 2024 onward, the line flattens, hovering between 3% and 6%, showing a stabilization after the sharp decline. By 2Q2025, the rate slightly increases to around 5%, suggesting a modest rebound following several quarters of low growth. Overall, the graph depicts a strong post-2020 price surge followed by a gradual correction and leveling off in recent quarters.

Source: Texas Real Estate Research Center

Overview and Outlook

While market activity is still well below pre-pandemic levels of 2017-19, the Texas rural land market is exhibiting stability overall. Though the total number of sales continues to decline, the total number of acres sold is holding up and showing remarkable resilience. Additionally, the overall statewide decline in price that our forecast model has been predicting has not yet materialized. In fact, after reaching a low of 1.64 percent YoY in fourth quarter 2024, price has increased its growth rate each quarter so far this year. Our latest forecast continues to indicate a decline in nominal price per acre over the next three years, but the indicated decline is more modest (less than 2 percent in total three years out), and it is predicting no meaningful change over the next few quarters.

Interest rates remain higher than they were most of the 15 years prior to 2023. This is likely the most prominent reason for the market slowdown, especially in combination with the historically steep rise in prices from late 2020 through 2022. Now, though we have more clarity on the national policy front, there are still concerns about economic growth and interest rates in the near term. It is probable that many potential market participants are holding out for lower interest rates, even if only by 50 basis points. Nonetheless, it seems like a significant retracement in prices, like what occurred in the mid-to-late ’80s and 2009-11 period, is unlikely.


Lynn D. Krebs, Ph.D. ([email protected]) is a research economist with the Texas Real Estate Research Center.

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