Apr 1, 1987

Market Segmentation

Market segmentation -- dividing a market into distinct subsets of customers -- is an approach commercial developers can use to enhance a project's success. This article explains how to collect and analyze relevant data for retail and office space markets.

Scott Shaffer

and

Wayne Etter

Market segmentation — dividing a market into distinct subsets of customers — is an approach commercial developers can use to enhance a project’s success. This article explains how to collect and analyze relevant data for retail and office space markets.