Dallas Cowboys unveil Ford Center

​FRISCO – The Dallas Cowboys and the City of Frisco unveiled its newest practice center today, the Ford Center. The arena itself looks like a slightly smaller football stadium. 

It has 12,000 seats circling around a football field, as well as a second football field outside the front. 

The center is part of a larger project by the Dallas Cowboys, the Star at Frisco, which looks to be the new headquarters for the North Texas football team, and much more. 

It’s a 91-acre mixed use development that will be renting out retail and office space. 

The cost of the project is estimated at somewhere over $1.5 billion, and is part of Frisco’s $5 billion mile. ​

Panasonic gave the Ford Center the largest video boards in high school sports. The two 4K video displays, interior and exterior, measure out to 1,824 sf and 2,270 sf, respectively. 

Nike designed the two locker rooms that will hold the practicing Dallas Cowboys as well as the four Frisco ISD high school football teams.